SQUASH LIFE

 

Squash - the King of Sports

* Forbes magazine ranks squash No. 1 among the healthiest sports, with "convenience on its side:"30 minutes on the squash court provides an impressive cardio-respiratory workout".

* Tennis Industry Magazine, now called Racquet Sports Industry, has reported that squash is the only racquet sport that is growing in the United States, based on court construction and gear sales. Most U.S. players have a college degree, and by one's estimate more than half earn $100,000 U.S. annually, says the Chicago Tribune

* Because of its global reach, squash suits business travellers

* "It's a very cerebral game - it's akin to chess," says Chicago neurobiologist Dr. Sangram Sisodia, who learned to play the game as a child in India. As a researcher of Alzeheimer's disease, adds the Tribune, he firmly believes in increasing blood flow to the brain through such exertion. "Squash has beneficial aspects physically, mentally and emotionally."

 

World Squash Statistics

There are more than 15 million people playing squash on over 47,000 courts in the world, spanning over 150 countries.

Participation by Country

England 8,666 courts
Germany 6,000 courts
Australia 3,578 courts
Egypt 3,700 courts
Malaysia 1,500 courts
United States 3,315 courts
Canada 1,810 courts **

 

Squash in Canada

 

In Canada, squash is played by more than a quarter of a million people over the age of 15. This is more people than cycling, and more participants than gymnastics, track and field, and figure skating, all combined. Players compete at over 425 clubs (private/public) in Canada with the greatest concentration in Ontario.


 

Squash Ontario Demographics

The demographic information in this section is based on survey results from

Squash Ontario’s member squash players, conducted in Summer 2008. The

survey garnered a response rate of approximately 26%.                                                                               

General Squash Player Demographics

Player Habit Demographics

Purchasing Habit Demographics

Other Activities

Volunteerism Demographics


 

General Squash Player Demographics

               

Gender

Male

77%

Female

23%

 

Marital Status

Single

40%

Married

52%

Divorced

8%

Widowed

1%

 

Age

<19

22%

20-29

8%

30-39

15%

40-49

19%

50-59

23%

60-69

10%

70+

3%

Number of Children

in Household

0

39%

1

13%

2

26%

3+

13%

No children currently living in the home.

10%

 

Education Level

High School

17%

Some College/University

13%

College Diploma/ Undergraduate Degree

39%

Master's Degree

16%

Doctorate

6%

Other

9%

Personal Annual Income

<$30,000

24%

$30,000 - $39,999

7%

$40,000 - $49,999

4%

$50,000 - $59,999

5%

$60,000 - $69,999

6%

$70,000 - $79,999

10%

$80,000 - $89,999

5%

$90,000+

39%

 

Occupation

Student

26%

Clerical

3%

Professional

40%

Self Employed

13%

Owner/Manager

11%

Other   

7%

Household Annual Income

$40,000 - $59,999

7%

$60,000 - $79,999

9%

$80,000 - $99,999

12%

$100,000 - $119,999

9%

$120,000 - $139,999

12%

$140,000 - $159,999

12%

$160,000+

40%

 


 

Player Habit Demographics

 

 

 Age When Began Playing Squash

<10

20%

10 - 19

27%

20 - 29

34%

30 - 39

14%

40 - 49

5%

50 - 59

0%

60+

0%

 

Location of Play

Private/Commercial club

79%

Recreation centre

14%

University/College facility

4%

Private School facility

0%

Other    

2%

 

Location Where Learned

to Play Squash

Elementary/High school

6%

College/University

17%

Family/Friends

21%

Private/Commercial club

41%

Recreation centre

12%

 Other

2%

 

Time of Day Played

Weekday mornings

3%

Lunch time

9%

After work/school

33%

Evenings

46%

Weekends

9%

 

Frequency of Participation in Physical Activity

Less than once a month

0%

1-2 times a month

1%

Once a week

1%

Twice a week

5%

3 times a week

20%

More than 3 times a week

73%

Reason for Playing Squash

Fitness

34%

Competition

33%

Social

29%

Other

3%

 

 

Frequency of Squash Play

Less than once a month

1%

1-2 times a month

3%

Once a week

6%

Twice a week

23%

3 times a week

33%

More than 3 times a week

34%

Why Participate in Squash

Recreation

13%

Competition

32%

Both

55%

Other  

0%

 

Participation in Squash

Houseleague - Singles

21%

Houseleague - Doubles

4%

Inter-club league - Singles

19%

Inter-club league - Doubles

7%

Inter-city - Singles

11%

Inter-city - Doubles

4%

Ontario Championships - Singles

20%

Ontario Championships - Doubles

7%

None of the above.

2%

Other

3%

Out-of-Town Squash Court Usage

Yes!

80%

No, I don't play squash out-of-town.

13%

No, but I would if I knew where the courts were.

7%

 

Children Playing Squash Too

No.

29%

Some play squash.

22%

All play squash.

10%

Not applicable

36%

Other    

3%

 


 

Purchasing Habit Demographics

 

Squash Racquets

 

Preferred Brand of

Squash Racquet

Black Knight

40%

Dunlop

20%

Head

12%

Harrow

6%

Karakal

2%

Manta

1%

Prince

3%

Slazenger

0%

Wilson

10%

Other

6%

 

 Key Factors in Racquet Purchasing Decision

Price

19%

New technology

13%

Peer recommendation

10%

Club professional

15%

Brand name

10%

Previous use of brand

21%

Player endorsement

6%

Other

7%

 

Frequency of Squash Racquet Purchase

(Not Including Breakage)

Once a year

40%

Once every 2 years

36%

Once every 5 years

10%

Other  

14%

 

 Average Purchase Price of Squash Racquet

$99.00 - $124.99

20%

$125.00 - $149.99

31%

$150.00 - $174.99

24%

$175.00 - $199.99

17%

$200.00+

7%

 

 

Squash Balls                                                           

 

Preferred Brand of Squash Ball

Black Knight

12%

Dunlop

81%

Head

2%

Harrow

0%

Prince

0%

Wilson

1%

Other 

4%

 

Frequency of

Squash Ball Purchase

Once a month

37%

Once every 6 months

34%

Once a year

14%

Once every 2 years

4%

Other 

10%

 

Squash Ball Purchases

Individually

37%

3 pack

33%

12 pack

25%

Other

6%

 

Eyeguards

 

 Preferred Brand of Eyewear Protection

Black Knight

41%

Dunlop

10%

Ektelon

2%

Harrow

1%

Head

9%

I-Mask

2%

Leader Sport

4%

Prince

0%

Prescription Eyewear

15%

Other   

17%

 

 Frequency of

Eyewear Purchase

(Not Including Breakage)

Once a year

20%

Once every 2 years

32%

Once every 5 years

35%

Other   

13%

 

 Key Factors in Eyewear Purchasing Decision

Price

18%

New technology

15%

Peer Recommendation

10%

Club professional

11%

Brand name

6%

Previous use of brand

18%

Player endorsement

3%

Other

18%

 

Purchasing Location

 

 Where Squash Equipment & Apparel is Purchased

Club pro shop

49%

Sports store

35%

Online

11%

Other  

6%

 


Other Activities

 

 

 Sports Frequently Watched on Television

None.

4%

Baseball

10%

Basketball

9%

Football

12%

Gymnastics

1%

Hockey

19%

Skating

2%

Skiing

4%

Soccer

11%

Swimming

1%

Tennis

19%

Other

7%

 

 

Participation in Other Sports

None.

3%

Baseball

4%

Basketball

5%

Football

2%

Gymnastics

0%

Hockey

7%

Skating

5%

Skiing

16%

Soccer

9%

Swimming

13%

Tennis

16%

Other

20%

 

Other Favourite Leisure Activities

Camping

8%

Cooking

8%

Fishing

4%

Gardening

6%

Live entertainment (i.e. concerts/musicals/plays)

11%

Museums and Art galleries

4%

Reading and/or puzzles

13%

Shopping

4%

Traveling

17%

Watching television

9%

Watching movies

13%

Other

4%

 


Volunteerism Demographics

 

 

Volunteered with a Charity and/or Nonprofit Organization

Yes!

75%

No.

25%

 

Volunteered with a Nonprofit Sports Organization

Yes!

60%

No.

40%

 

 Volunteered with a Squash

Program/Event and/or Organization

Yes!

65%

No.

35%

 

Why People are Not Volunteering

Not enough time to commit.

35%

Never been approached.

39%

Not interested.

10%

Other   

16%

 

Frequency of Volunteering for Sports Related Causes/Events

At a specific annual event

14%

At multiple events

10%

When asked

41%

Frequently

11%

On committee and/or board of directors

13%

Other

11%