Project 10K Membership Drive Launches - Get Counted to Grow Your Sport!

Last season Squash Ontario launched an ambitious initiative to grow the sport of squash in our province in the form of the "Project 10k Membership Drive" or "P10K".  The goal is to dramatically increase the number of individual members of the association from 1100 in 2015 to 10,000 by 2020, obtaining a more realistic representation of squash activity in Ontario.  Why is this so important?